How to increase traffic to your web site
Increasing site traffic requires a number of complimentary activities.
Each will have an impact, but the compound effect is when most dramatic
improvements can be made.
Tuning your web site
A review of your web site design and structure can often identify
opportunities for quick fixes. This can include the organization
of menu items and the content of your home page.
Having the right keywords is essential. Your Title and other tags
need to incorporate these keywords. Keywords must be used on your
home page. We review all these areas and help you improve keyword
density.
Search Engines
Clearly, getting your site to appear high up in search engine results
is vital. The start of this process is to submit your site to the
right search engines. We do this so that your listing appears correctly
and provides a good foundation for subsequent promotion activities.
Generating Traffic
In a competitive market, if you just rely on search engine results
to bring people to your site, you may be waiting a long time. Significant
volumes of traffic come from being on the first few pages. So, how
do you break into this exclusive group?
The secret is to use 'Pay Per Click' advertising. This is an advertising
service that you only pay for on results - very different to traditional
advertising.
The strategy is to bid for keywords, so that if these typed into
a search engine, then you advert appears as a 'sponsored link'.
This approach has the most dramatic effect on traffic numbers.
We have solutions that automate the process of bidding to keep
your bids exactly where you want them.
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